Before MS-DOS and before Bill became rich, I meet him at Comdex, the Computer Trade show; he was telling everyone how he was going to change the world. I didn’t listen and he is rich.
Social Media has changed the way we communicate. Now that running ads in telephone books or local newspaper, radio or TV have become less effective, people want to communicate with you online. If you don’t have a website, people think, you don’t exist. People want to meet you on line and learn about you, before they even consider calling you. What others say about you, is how they gauge your “Credibility”.
Before computers, it took years of personal social interaction before you established credibility. Trust and credibility is what it has always been about. People will not put their health in the hands of someone they do not trust. Credibility develops trust and using face to face contact and it takes years, now social media can accomplish the same thing in a fraction of the time. The next best thing to face to face conversation is social media.
All of the top software companies are making investments and have been making investments in social media for many years now. Microsoft invested 245 million into Facebook in 2007. How is that for a commitment?
Bill Gates just invested in a Social Media site for Scientists… Bill Gates has added his high-profile name and dollars to the open-science movement, joining other investors in a $35 million financing round for the 5-year-old social network for scientists called ResearchGate
Vertical markets are the future of social media… engineering, arts, retail… there are hundreds of sites out there focused on a specific industry or interest now and many will be places our technology will work wonders.
Is Bill Gates is telling us something?
–Torrey Russell Founder of Remarking.it